What are the ways to Build Customers' Trust ? / How to Build Customer's Trust ?

With customers trust is a critical element in building sales. Here's how to demonstrate your company's reliability.

Any selling relationship has a lot to do with trust. A salesperson needs to be able to listen, to understand the buyer's situation, and to know his or her product; vendor name and experience also help break down barriers to doing business.

In online sales, trust can be even more important—because a buyer isn't touching a product, or looking a salesperson in the face. People go through a lot of stress when they buy online. So trust is what relieves the stress of purchasing decisions.

"One of the most effective ways we are able to add comfort and trust to the customer's experience is by constantly talking to /or at least taking feedback from our customers--not only before and after a purchase is made, but after the delivery is made as well. "You not only leave the customer feeling confident about their purchase and your company, you also learn about your business--and some things you may be able to improve on."

How to build trust with the customers…????

 Here are a few of his key strategies.

Be Available

"Make sure you're there to answer the phone--and if you don't answer the phone, respond within half an hour or so of the call. Respond to all emails within one hour. We are open 9 to 6, Monday through fridays, for anybody who calls and we guarantee an hour response time for any email. We do this not only because there is a lot of competition in our business, but because we want to make sure these customers come back, refer other people and feel secure with their decision. 

A lot of our competitors do have large sites up--but they don't have a dedicated person there to answer the phone. And believe you me getting such kind of a person is really a “task”. 

On the other side some people are not more than a jerk in finding such people, inspite of spending years and years in business they are not able to identify such kind of a person which could be very next to them. And the prime reason could be that they are busy in calculating profit, going through balance sheets, invoices etc. Rather then investing time, money and efforts on their power i.e. (Man Power), its not that being an HR I am talking about all this, as it’s a bitter truth.

Be the Experts

Keep people around you those have specific and focussed expertise and are subject matter expert. Its an old saying a bit modified  that if you try to be a jack of all then you will end being a master of none.

So hire people those who have the expertise to answer the client/customers' questions. [Customers/client] can ask questions about anything related to a product  whether it’s a software/service/physical product or commodity. Satisfy them as this allows the customer to feel comfortable with the decision: knowing that our customer service people have the knowledge to answer any question they have."

Be Accommodating

"Give the customer an option to return the product within 30 days for any reason or at least fix it ASAP. For example, if [something is] damaged [and] they call and report that within two days, they can return it."

I believe  a quick response, industry product knowledge and a strong return policy are critical for building trust--and having happy customers come back.