A new survey offers tough medicine for bosses.
The Internet has made it easier to find nearly
anything, whether it's that perfect picture for your new apartment, the coolest
new restaurant in town, a rare collectible or--apparently--a new job.
And, according to a new
CareerBuilder survey,
that means companies need to face some realities about the behavior of today's
employees and job seekers.
The job search site polled more than 1,000 Americans to ask
about their job-hunting habits. What the company learned is that the idea of
contented employees toiling away without a thought to their next gig versus
"active" jobseekers poised over the classifieds red pen in hand is as
dead as in-store movie rentals and celluloid camera film.
Everyone, it seems, is basically always looking for a job.
And that includes your employees. The survey found:
- 74%
of people are either actively searching for a new job or are open to new
opportunities.
- Nearly
35% of people begin preparing for their next job within weeks of starting
a new one.
- 24%
say job searching is a regular part of their weekly activities.
- 69%
of workers say searching for new opportunities is part of their
"regular routine," with 24% searching as frequently as once a
week.
Obviously, these results have much to offer recruiters who
traditionally have distinguished between 'active' and 'passive' candidates.
"Kill the idea of the passive candidate--passive candidates don't
exist," comments CareerBuilder's managing director of social and mobile
strategy Eric Owski. But what lessons does the survey offer for small business
owners?
In short, don't get complacent, not about
retaining your doubtlessly restless talent, or about cultivating your image as an
employer for the many already employed folks who are nevertheless on the
lookout for their next opportunity.
"Candidates are likely researching
companies in some form or another before they even apply. Employers need to
make sure they have a presence on the various platforms candidates are using as
information resources - such as their career sites, Twitter, Facebook, LinkedIn
- in order to connect with candidates and control their message," says
CareerBuilder's vice president of corporate marketing and branding, Jamie
Womack, for example.
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